Blue Orchid | Business Start_up Liverpool | Financial Business Advice | Accredited Provider of Business Support and Consultancy in Merseyside | New Business Start_up

Start Up Summary - Business Start Up - Business Support - Financial Business Advice

Who Should Attend?
Owners and Managers of small business and sole traders will benefit from this course.
It is primarily for those with little knowledge of Marketing, who would like to understand more about the basic principles of marketing and how they can be applied to their own business setting.

Course Objectives:
This course has been designed to provide a basic overview of marketing theory but at the same time provide practical opportunities for participants to plan and test out the marketing techniques that are most appropriate to their own business setting. Practical help will be provided regarding designing promotional literature and guidance provided as to how to write a press release.

Course Outline:

What is marketing?
Selling and marketing – the differences explained.
Features and Benefits why you need them and how to identify them.
Balancing the Marketing Mix
How to remain customer focused the decision making process, what makes people buy
The planning process and how to use it to your advantage.
Getting Your message across
How to make use of power words what are a they and why do they work.
Tips and practical advice when sending letters and direct mailing.
Marketing Strategies
An overview of some commonly use strategies.
Ways to save money and still get good results.
Writing a press release
Practical session on writing press releases.
How to structure a press release and Tips on dos and dont’s.
Designing promotional material
Practical session.
Getting the quality to suit the offering.

Cost:
Free of charge to clients registered on Blue Orchid pre & post business start-ups.

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