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Training Workshop >> E-Marketing
Who Should Attend?
Owners and Managers of small business and sole traders will benefit from this course.
E Marketing is an effective tool for gaining new customers and managing existing customers. This workshop is primarily for individuals who would like an introduction to the principles of internet marketing.
Course Objectives:
This course has been designed to provide an introduction to e marketing. By the end of this one day workshop individuals will be aware of and understand many internet marketing techniques and how these can be applied to their own business. They will learn the critical factors in devising an email campaign, search engine optimisation, data protection legislation and what they can do to market their own services or product on line.
Course Outline:
- On Line Marketing – An Overview.
- Search Engine Optimisation – the Do’s and Don’ts.
- How Search Engines Work – 5 Key Things to Look For.
- Auditing Your Own Site.
- Pay per Click – How it Works and Why Use it.
- The Latest on Ethical and Legal Constraints.
- Running your First Campaign.
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Cost:
Free of charge to clients registered on Blue Orchid pre & post business start-ups.
More Info
Register
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BLUE ORCHID - LIVERPOOL
The Cotton Exchange Building
First Floor (Suite 103)
Bixteth Street Entrance (off Tithebarn Street)
Liverpool, L3 9LQ
T 0151 284 7728
F 0151 286 0547
E info@theblueorchid.co.uk
BLUE ORCHID - MANCHESTER
2nd Floor, Fourways House
57 Hilton Street
Manchester, M1 2EJ
T 0161 485 4949
E info@theblueorchid.co.uk
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